Drinking and Driving Persuasive Essay - 858 Words

Drinking and Driving Persuasive Essay Comm215 July 12, 2010 Drinking and Driving Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and†¦show more content†¦It convinces the common people of the importance of life and makes them aware of the consequences that come from small and simple choices they make every day. A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones. Fear is also generated in this piece of propaganda in that it plays on the emotions of the viewer by making them aware of what may be left behind if they die by a thoughtless and preventable accident. This further prompts safe driving, that it reveals to the viewer real life accidents, and promotes concern to the viewer. It also gives a sense of pity for the child that has been abandon by its deceased parents. This is a typical propaganda article which relies heavily on the emotions of the viewer to convey its message. It first projects scenes of typicalShow MoreRelatedPersuasive Essay On Drinking And Driving1652 Words   |  7 PagesThe chosen ad category for this project is drinking and driving. The main purpose of this was on how society can stop this horrible incident that happens in almost every weekend around the world (the time when people drink). There has been a rise of these in the America continent (North and South) over the past decade (Intoxalock). 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